Scroll down to discover the most recent and new innovated concepts and trends that will revolutionize the hotel industry in the future. This field needs to evolve with its time and this is what these ideas below are about that you MUST discover. Take a few time to read these pages, you will not be disappointed!
DISCOVER
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Digitalisation, the birth of new concepts, the emergence of collaborative platforms, sustainability: the hosting sector is experiencing a series of revolutions whose exact scope is still difficult to grasp. However, today’s hotel industry remains massively similar to the hotel industry of yesterday: peripheral, standardized, industrialised... Overall, that is still the vast majority of the supply.
“We remain in supply marketing and we do not succeed to evolve towards demand marketing” (Mark Watkins)
What customers want today is to no longer be associated only with a reservation, they want to have infrastructures at-the-state-of-the art and reasonable prices.
We have continued to raise prices because hotel groups have become increasingly financialized. Pure financiers have taken the place of entrepreneurs, and today the value for money ratio is extremely degraded. To do this, we need to put everything back together and reinvent a business model. It is precisely for this reason that I am particularly interested in the world of hotels: it is a sector full of challenges where there are many possibilities for evolution and adaptation.
Because it is obvious: we are moving less and less towards the universal hotel and more and more towards segmented offers.
And this phenomenon is amplified by internet, which gives the customer full visibility on the available offer. Before, you had to have powerful brands, with lots of hotels around the world. It was the size that gave you visibility, which could justify the massive use of franchising by large groups. Today, the only thing that matters is your rating and the customer feedback that comes with it. From now on, you can open an almost branded hotel and be known all around the world with positive reviews.
In addition, the new generations are increasingly attracted by innovation/boutique hotel, with enormous importance given to the facilities of connection.
Furthermore, collaborative hosting sites such as Airbnb or Magisstay, which appeared with the advent of the Internet in the early 2000s, provide an additional clientele, which would not necessarily have travelled without this low-cost hosting solution. However, these same sites have already launched themselves in the race to (re) conquer the young clientele.
Thus, like any highly competitive sector, the hotel industry must be renewed. The aim is to appeal to the Y generation, which is now moving away from standardized chains for more economical solutions such as Airbnb or more up-to-date and personalized as independent boutique-hotels.
Following the success of the last 10 years of « Generator », one of the leaders of the youth hostel, which has managed to make it stylish, trendy channels like « Mama Shelter » opened in France in 2008 or the German « 25hours », other brands - more recent - also trying to emerge.
With Jo&joe, Accor is also launching an economic hotel business for young travellers, a tailor-made proposal for the nomadic and international millennials community. This is a first for a French group, faced with competition from brands specializing in youth and festive tourism, Generator, St Christopher’s Inn or Meiniger.
The idea of the Accorhotels group? Open cheap hotels where simple but well thought out rooms are only used for sleeping, and where all the charm rests on the common areas.
The services offered: cocktail bar, restaurant based on local products, climbing wall, table tennis table, yoga or surfing classes, outdoor home cinema, kitchen equipped with self-service... The whole concept is designed to encourage exchanges, both inside and outside. It is designed for the Townsters (those who live in the neighbourhood) and the Tripsters (those who explore it). We will not only sleep there, we will come and listen to a concert, take a yoga class or participate in a DIY workshop.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
With no hotel or youth hostel, Jo & Joe claims the name of “Open House” and the status of “experience enhancer” thanks to its staggered design designed by Lee Penson. The Brit, who has the seats of Google, Youtube and Playstation, has imagined a ubiquitous digital ecosystem and a community restoration offering.
Where to find them ? The first address was opened at Hossegor (Landes), Paris-Gentilly and Bordeaux-Brazza. Starting at 25€ per night, the Together is an improved dormitory with flexible spaces to keep a little privacy in spacious boxes equipped with reading lights and USB sockets.
The Yours are for small groups and families, from 2 to 5 persons, with private bathroom and sometimes a kitchenette. The OOO! («out of the ordinary») offer unexpected formats (up to 6 people) in yurts, hammocks or caravans, all different. And of course, an app will connect the Jo & Joe community. Here is a youth hostel that knows how to adapt to the needs of new generations who want to travel at all costs, be connected. But beyond that, Joe&joe improves the concept of a youth hostel by providing very attractive and modern living spaces (home cinema, yoga etc).
Hossegor 2017
DISCOVER
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In the heart of the historic district of Montmartre, remains a unique place: the Declic Hotel****. This design hotel in Paris has an original and unprecedented concept. It is the first establishment where the customer becomes atmospherist and animator of his own decor through different universes dedicated to the techniques of photography. Declic is the forerunner of a new generation of interactive theme hotels.
As soon as the decor is planted, the customer enters the universe that he or her has chosen for his technique or his colour or that he has been advised. It is the customers themselves who will control their light effects by the tablet which is given to them as soon as they arrive.
At the time of booking, the customer can also send photos which can be distributed in his or her room during his stay.
He or she will then be able to take a photo with the tablet and according to the chosen photographic technique, he or she will take a photo, ex Studio Photo and make it appear on the floor, such as a self-portrait with a video projector.
In an era when everyone is connected, selfies and photos of all kinds posted on Instagram, Declic Hotel seems to have adapted to the evolution of society and proposed an innovative and original concept. The targeted segment of the population seems to be between 20 – 35 years old, who have experienced the advent of selfies and photos. However, this hotel can also attract photography-loving guests.
What’s interesting about this hotel as well is that it focuses on the customer experience. This is what travellers are looking for today: to be able to have an experience that is out of the ordinary, that gives them the impression of having had a personalized stay.
Paris 2017
DISCOVER
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I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.
Click once to move me or to bring up the resize handles and Squeegee Tool. The resize handles allow you to make me any size you want. The Squeegee Tool, located in the top left of any selected object, helps you move all objects below it up or down to create or remove space.
I’m a text box. Double click me to edit the text or to change the way I look.
Paris 2018
DISCOVER
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